The Arkansas Medical Society has been awarded the Profiles of Excellence Award in Communications from the American Association of Medical Society Executives (AAMSE) for its marketing and communications efforts in the Our Fight is Against COVID campaign.
Given each year at the AAMSE annual conference, the Profiles of Excellence Awards recognize one AAMSE member organization that has achieved excellence in advocacy, education, membership, leadership, communications, and diversity, equity, and inclusion. With the ongoing global crisis, the 2022 Awards program was keenly focused on recognizing the contributions the societies are making to the profession. The Communications award recognizes initiatives that disseminate an important message or promote a medical society’s mission through effective content and delivery methods.
In coordination with Little Rock marketing firm Magnum Holcomb Partners, AMS’s Our Fight is Against COVID campaign launched enhanced communications strategies to educate and prepare clinics to be successful participants in the vaccine promotion program and to promote the vaccine to the public. Print and video materials were created to encourage vaccination, including the use of a vibrant social and digital media presence. In addition, AMS developed education and training tools for clinics shared on the AMS website, which also includes a vaccine finder that is the only effort of its kind in the state.
AAMSE is a professional association for more than 1,500 medical society professionals throughout the country that advances the profession of medicine through education, communication of knowledge, leadership development, and collaboration.