AMS Launches Your Care is at Our Core Campaign
ARKANSAS, December 2025 — The Arkansas Medical Society is proud to launch the Your Care is At Our Core Campaign in partnership with the American Medical Association to strengthen the bond between patients and their physicians, the foundation of healthcare.
Over the past few years, physicians have faced growing challenges ignited by battles over the COVID-19 pandemic, science and evidence-based care, and the prevalence of mis- and disinformation. These factors have distracted from what matters most – the connection between America’s physicians and their patients.
“Physicians are called to medicine to heal, to serve, and to advocate for their patients,” said AMA President Bobby Mukkamala, MD. “Yet increasingly, the bureaucratic red tape of healthcare is taking physicians away from their patients. Ensuring physicians have the time to give both personal and physical attention to those that they treat is essential for building a stronger healthcare system – one that supports our current and future physicians, empowers our patients, and bolsters the health of our communities.”
The data speaks for itself – 89% of patients agree that the doctor-patient relationship is central to healthcare, and 79% of patients agree that red tape bureaucracy makes it harder for physicians to provide the best care to patients.[1]
Unfortunately, decisions made by third parties like insurance companies, pharmacy benefit managers, hospitals, and others in healthcare are dramatically limiting the time physicians can spend with their patients – and the treatments physicians can provide to heal and bring comfort to their patients. Healthcare can be an especially vulnerable space for patients, and establishing a meaningful patient-physician relationship is necessary to build trust and provide the most effective care and treatment.
Physicians are fighting alongside their patients for less bureaucracy and more time. We will continue to amplify these efforts through the Your Care is At Our Core campaign.
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In 1875, the Arkansas Medical Society was formed in 1875 by a small group of physicians who recognized the need to work together to improve healthcare. Today, the Society continues to represent physicians in Arkansas who are committed to shaping medicine’s future. As simple as “two heads are better than one,” we believe that by combining our efforts, we are stronger.
The American Medical Association is the physician’s powerful ally in patient care. As the only medical association that convenes 190+ state and specialty medical societies and other critical stakeholders, the AMA represents physicians with a unified voice to all key players in healthcare. The AMA leverages its strength by removing the obstacles that interfere with patient care, leading the charge to prevent chronic disease and confront public health crises, and driving the future of medicine to tackle the biggest challenges in healthcare.
[1] Results from a National Online Survey of 1,000 voters conducted March 8-10, 2023, on behalf of the AMA.